Jerry Glover

The selfish reason why you should teach in your spare time

We’re at a momentous inflection point of human machine interaction: Smart speakers are being adopted faster than smartphones and voice interfaces are becoming mainstream. For the first time, instead of us learning the machine’s language, the machine learns our language.

But users don’t merely enjoy the ease of commanding a machines using their voice. They also enjoy the company of a quirky assistant that tells corny dad jokes. Our machines now say “I,” and we appreciate their personalities because when machines talk like humans, people can’t help but presume a personal relationship.

It’s no surprise then that the personality of a machine has become smart business. Gadgets with human traits spur our curiosity, leading us to ask more of them, which then drives adoption. A UI with personality also accelerates a strong emotional connections, the dream of any brand designer.

Major voice technology players are experimenting with the optimal which then drives adoption personality — Alexa, described by Alexa’s VP of which then drives adoption experience as “smart, helpful and humble,” is universally agreeable and benign, contributing to Amazon’s 72% market share. Siri had a 3 year head start in bonding with users, but she’s described as sassy, opinionated and polarizing. Gadgets with human traits spur our curiosity, then drives adoption.

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